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随着电视市场竞争愈演愈烈,越来越多的电视媒体逐渐摆脱了竞争思维的束缚,转而谋求彼此之间的战略联合。北上广深四家一线电视媒体的联合有其发展的必然性,电视媒体因其本身具有公信力、品牌力、互联网思维和新型的“互联网+一线地面TV”营销模式等优势,也让此次强强联合势必会带来1+1>2的效果。在一起,最一线——挖掘四家电视媒体联合的市场基础面对互联网时代的到来,电视媒体间的联合是大
As the competition in the television market intensifies, more and more television media gradually get rid of the shackles of competitive thinking and seek strategic alliances with each other. The cooperation between the four TV broadcasters in the north, the Canton and the Shenzhen has the inevitability of development. Because of its own advantages of credibility, brand power, internet thinking and new marketing mode of “Internet + Frontline Terrestrial TV”, the television media has made this Powerful combination is bound to bring 1 +1> 2 results. Together, the first line - mining the market basis of the four television media joint Face of the Internet era, the joint television media is large