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品牌战略是以企业文化为载体的系统工程,以品牌的文化力去赢得业主的认同,则是一种深层次、高品位的竞争条件。近年来,甘肃路桥建设集团前瞻性地提升优秀企业文化,实施品牌战略,打造出了知名的“路面”、“桥梁”、“隧道”施工品牌,集团公司上下加强团结,以忘我的奋斗精神,在激烈的市场竞争中拓展业务空间,以一流的业绩,跻身于质量效益型企业之列。
Brand strategy is based on the corporate culture as a carrier of systems engineering, with the brand’s cultural power to win the approval of the owners, it is a deep, high-grade competitive conditions. In recent years, Gansu Road and Bridge Construction Group forward-looking to enhance the excellent corporate culture, the implementation of brand strategy, and create a well-known “road”, “bridge”, “tunnel” construction brand, In the spirit of selfless struggle, in the fierce competition in the market to expand business space, with first-class performance, among the ranks of quality and efficiency of enterprises.