最近,我国各地书店有三本书卖的十分火爆:《未来之路》(又译《眼前的道路》)、《亚洲大趋势》、《我看英特尔》。我们以《未来之路》为例来分析其更深的用意。B·盖茨身为美国微软公司的总裁,在书中时时提醒读者:在架构信息高速公路和家庭使用电脑时,DOS 和 Windows 是不可缺少的。而这两种操作系统软件和视窗软件均出自此公之手。作为广告人 Recently, there are three books sold in bookstores across the country that are very popular: “The Road to the Future” (also translated as “The Road in front of you”), “Asian General Trends” and “I see Intel.” We use the “road to the future” as an example to analyze its deeper intentions. B. Gates, president of Microsoft Corporation of America, reminded readers in the book that DOS and Windows are indispensable when building an information superhighway and home computers. Both of these operating system software and Windows software are from the hands of the public. As an advertiser