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随着市场经济的繁荣,人们生活水平的提高,品牌的感性层面正越来越受到消费者的关注,成为他们评价商品的依据。海底捞虽然是一家火锅店,它的核心业务却不是餐饮,而是服务。海底捞的服务已经征服了绝大多数的火锅爱好者,顾客会乐此不疲地将在海底捞的就餐经历和心情发布到网上,越来越多的人被吸引到海底捞,一种类似于“病毒传播”的效应就此显现。
With the prosperity of the market economy and the improvement of people’s living standards, the brand’s perceptual level is receiving more and more attention from consumers and becoming the basis for their evaluation of products. Although sea fishing is a hot pot restaurant, its core business is not catering, but service. Sea fishing service has conquered the vast majority of hot pot lovers, customers will happily will be fishing in the sea fishing experience and mood posted to the Internet, more and more people are attracted to the sea fishing, a similar to The effect of virus transmission appears.