现代西方国家的市场营销系统,对于解决产销矛盾,满足社会需要,促进经济繁荣和人民生活素质的提高,都发挥着极其重要的作用。展望未来,它将在90年代呈现出以下几个主要发展趋势。一、生产者与消费者的自由度将进一步提高现代市场营销学认为,生产者和消费者的自由度可分为三个层次:第一个层次是生产者 The marketing system of the modern western countries plays an extremely important role in solving the contradiction between production and sales, meeting social needs, and promoting economic prosperity and the improvement of people’s quality of life. Looking into the future, it will present the following major development trends in the 1990s. First, the degree of freedom of producers and consumers will further increase Modern marketing believes that the degree of freedom of producers and consumers can be divided into three levels: The first level is the producer.