品牌建设要用数字来定义,我们进入数字经济时代,发展数字经济就要加快推进品牌的数字化,从而促进品牌网络化共享、集约化整合、协作化开发、高效化利用,同时,在品牌建设中要深度开发数据,广泛利用大数据,这样可以更精准地对接市场,适应定制化的消费需要,实时进行品牌提升 Brand building to use digital to define, we enter the digital economy era, the development of the digital economy will accelerate the digital brand, thus promoting the brand network sharing, intensive integration, collaborative development, efficient use of the same time, brand building To develop data in-depth, extensive use of big data, so you can more accurately docking the market, to meet the needs of customized consumer, real-time brand promotion