植入式广告属于软广的一种,具有一定的隐秘性。最常见的植入式广告通常是将产品、服务、品牌或是具有代表性的符号巧妙的融入到电影、电视等各种媒介内容中,继而通过场景的再现,给观众留下产品及其品牌的影响。随着社会的不断发展,植入式广告俨然已成为各大经销商为达成营销目的而普遍采取的一种营销策略与方式。 Implanted ads are a kind of soft broad, with a certain degree of secrecy. The most common type of implantable advertising is often the product, service, brand or symbol of the typical cleverly integrated into the movie, television and other media content, and then through the scene reproduction, to the audience to leave the product and its brand Impact. With the continuous development of society, implanted advertising seems to have become the major distributors to achieve the purpose of marketing generally adopted a marketing strategy and approach.