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我国传统的剪纸艺术内容丰富美好、历史源远流长、文化底蕴深厚博大,在中国几千年的文化传承中,剪纸艺术不断地发展和完善,它是我国古代劳动人民的智慧结晶。当今中国,商品经济发展飞快,商品的包装样式琳琅满目,拥有一个即吸引人又有文化底蕴的包装设计将会大大提高商品的市场竞争力,所以本文将我国传统的剪纸艺术的特点和其文化艺术元素与包装设计相结合,并讨论了如何将这些艺术元素应用到包装设计中。
The traditional paper-cut art of our country is rich in content, rich in history, long history and profound cultural connotation. In the cultural heritage of China for thousands of years, the paper-cut art has been continuously developed and perfected. It is the crystallization of wisdom of the ancient working people in our country. In today’s China, the rapid development of commodity economy, the variety of packaging styles, the attractive and cultural packaging design will greatly enhance the market competitiveness of products. Therefore, this paper analyzes the characteristics of traditional paper-cut arts in China and its culture and art The elements are integrated with the packaging design and discuss how to apply these artistic elements to the packaging design.