“准备派出去五十支销售队伍,以低价倾销的方式,在全国五十个大中城市,搞一轮地毯轰炸式销售,唤醒中国绝大多数城市人对红太阳这个品牌的美好记忆。”这是茅盾文学奖获奖作品、柳建伟《英雄时代》中的一句,是红太阳集团开展全员推销“初战告捷”后,集团工会主席、总裁陆承业的儿子陆明所谈的“宏伟构想”。后来的事实证明,陆明所构想的“地毯轰炸式销售”让红太阳进一步陷入了困境。但这不是本文所议论的事。这里想指出的是:有“地毯轰炸式”这种事吗?首先,地 “Prepare to send out 50 sales teams and carry out a round of carpet bombing sales in 50 large and medium-sized cities across the country in a low-price dumping manner to arouse the memory of the vast majority of urban Chinese people in the brand of Red Sun.” This is a sentence from the Mao Dun Literary Award winning work and Liu Jianwei’s “Age of Heroes”. After the Red Sun Group launched a full-scale sales promotion and “a preliminary victory,” Lu Ming, son of Lu Chenye, chairman of the group’s labor union and president, talked about it. “Grand vision”. Later facts proved that the “carpet bombing sales” conceived by Lu Ming put the Red Sun further into trouble. But this is not what this article discusses. I would like to point out here: Is there such a thing as “carpet bombing?”