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2013年,B P通过管理改革和战略重塑,成功实现了发展模式的有机转型,业绩在五大跨国石油公司中变得与众不同。2013年,BP经营业绩在大型跨国石油公司中可谓一枝独秀。数据显示,去年BP的投资回报率不仅高于自身近五年平均水平,且实现对埃克森美孚、壳牌、道达尔、雪佛龙四家公司的反超。近十年来,其投资回报率始终处于五大跨国石油公司较低水平,
In 2013, B P successfully transformed its development model through management reform and strategic reshaping, and its performance became distinctive among the top five multinational oil companies. In 2013, BP’s operating results were outstanding in large multinational oil companies. Data show that last year’s BP’s return on investment not only higher than its own nearly five-year average, and the realization of the ExxonMobil, Shell, Total, Chevron four companies go-ahead. In the past ten years, its return on investment has always been at a low level among the top five multinational oil companies,