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美是人类精神领域的最高追求,是人对自己和世界的需求被满足后产生的愉悦情绪,而承担着娱乐和教化双重作用的电视也是创作者和观看者生活中最重要的艺术感受活动之一,在电视传媒产业越来越蓬勃发展的今天,笔者认为结合中国古典文化创新电视美学是电视发展的良性道路。本文将以中央电视台中秋晚会为例,分析它是如何在美学角度创新中国电视,如何将快餐文化中的电视文艺晚会融入更多的中国传统文化,带领观众走进古典美的意境。目前文艺晚会大多以热闹、华丽的风格为主,展现地也多是色彩斑斓的少数民族文化,而较少真正古典意境美的东方文化,其实文艺晚会中也可以尝试加入更加多元的表现方式,比如非常有代表性的魏晋时期向内自省的清淡优雅,其中绵延不绝的意境能体现出更多的文化内涵和东方特色。
Beauty is the supreme pursuit in the field of human spirits, the pleasurable emotions of people after they are satisfied with their own needs and the world. Television, which plays a dual role in entertainment and enlightenment, is also the most important artistic experience in the life of creators and viewers First, in today’s increasingly vigorous development of the television media industry, I believe that the combination of Chinese classical culture and innovative television aesthetics is a virtuous way for the development of television. This article will take CCTV Mid-Autumn Festival evening as an example to analyze how it innovates Chinese TV in aesthetics and how to integrate the TV show in fast food culture into more traditional Chinese culture to lead the audience into the artistic conception of classical beauty. At present, most theatrical performances are mostly lively and gorgeous. The show is also mostly colorful ethnic cultures. However, the oriental culture with few truly beautiful classical conceptions can actually join the more diversified performance modes, such as The very typical Wei and Jin Dynasties inward introspection of light and elegant, of which endless artistic conception can reflect more cultural connotations and oriental characteristics.