论文部分内容阅读
打折与回馈奖励就是会员制营销吗?从深层次上讲,会员制营销模式是采用系统的管理,利用企业的商品、服务、品牌、管理模式和奖励机制来维系会员忠诚度的一种营销方式。它是一种能抓牢会员的心,提高会员忠诚度的切实可行的方法,是一种深层次的关系营销。会员顾客大都能享受会员折扣、积分返利、免费健康检测、健康咨询、健康信息刊物赠阅、健康档案管理、购物累计折扣、送药上门等服务。那么,打折与回馈奖励就是会员制营销吗?
At a deeper level, the membership marketing model is a marketing system that adopts the system management and uses the enterprise’s products, services, brands, management mode and reward system to maintain the loyalty of the members. . It is a practical way to grab the loyalty of members and improve their loyalty. It is a deep relationship marketing. Member customers can enjoy the majority of member discounts, rebate points, free health testing, health advice, health information publications, health records management, shopping accumulated discounts, home delivery and other services. So, discount and reward feedback is membership marketing it?