“企业惟一的社会责任就是利润最大化。”这是诺贝尔经济学奖得主米尔顿.弗里德曼(Milton Friedman)的名言。“利润最大化”就是创造一个商业模式,让产品卖得出去、消费者满意、企业获利、供货商获利,每一个环节都受益,成为一个完整而又成功的商业循环。但是光靠产品做得好,利润就能最大化吗?这可不一定! “The only corporate social responsibility is to maximize profits. ” This is Milton Friedman’s Nobel laureate in economics. “Profit maximization ” is to create a business model, so that products are sold out, consumer satisfaction, business profits, suppliers profit, every aspect of benefit, become a complete and successful business cycle. But just by the product well, the profit will be able to maximize it? This is not necessarily!