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2014年11月末,一场被解读为“价格战”、“公益活动”、“战略突围”、“环保大计”等各种怀揣“真实意图”的企业版“以旧换新”活动席卷整个家电业。11月20日,格力电器宣布,即日起启动“以旧换新”政策——凡是在2005年3月之前购买格力空调的家庭,均可在购买格力环保变频空调用于替代旧空调时,申请获得1000元的价格补贴。消息一出,立即引发业界强烈震动,反响之强烈甚至淹
At the end of November 2014, an enterprise version containing “True Intention”, such as Price Warfare, Public Welfare Campaign, Strategic Breakthrough, and Environmental Protection Plan, “Trade-in ” activities swept the entire appliance industry. November 20, Gree announced that with immediate effect “trade-in ” policy - all in March 2005 before the purchase of Gree air-conditioning family, Gree inverter air conditioner can be used in the purchase of old air-conditioning when you apply for 1,000 yuan price subsidy. As soon as the news came out, the industry was immediately shaken and the response was so intense and even flooded