1997年春季以来,几次大型房交会和房地产交易中心的信息表明,房产市场的消费将进入品牌竞争的时代。上海居民出于对劣质房产和房地产违约纠纷的提防,在日常选择房源时,已逐步建立了了解房地产开发公司实力,调查公司先期开发楼盘质量的消费习惯,并能承受一定程度的质量差价。无独有偶,深圳楼市的消息表明,冷中爆热的几家深市楼盘,均以良好的品牌形象博得市场厚爱。为此,有关专家指出,随着消费者的日趋成熟,房产市场的竞争 Since the spring of 1997, several large-scale housing rendezvous and real estate transaction center information shows that the consumer market will enter the era of brand competition. Shanghai residents out of the real estate and real estate for breach of contract disputes in the daily selection of housing, has gradually established to understand the strength of real estate development companies to investigate the real estate company early development of the quality of consumer habits and can withstand a certain degree of quality difference. Coincidentally, the Shenzhen property market news shows that several real estate in Shenzhen City burst hot, all win the market with a good brand image. To this end, the experts pointed out that as consumers mature, the real estate market competition