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纷繁复杂的经济形势,高度发达的信息技术、产业技术催生了传媒2013——一个大数据与全媒体共生共促的时代。而新媒体正是这场媒体变革的主要推手,众所周知,广告效果=广告内容×传播媒介,广告投放者在制定广告经营策略时,已将媒体全方位传播效果作为广告投放决策的重要考量依据。近日,美兰德2013上半年省级卫视电视节目网络传播效果监测研究发现:今年上半年上星频道中,701档综艺、新闻、访谈类电视栏目微博提及量共1.96亿条,其中亦只有35档栏目微博提及量超过100万条,而这小部分栏目微博提及量总计约1.76亿条,占比近
The complicated economic situation, highly developed information technology and industrial technology have given birth to the media 2013, an era in which big data and all media co-exist. The new media is the main promoter of this media change. As we all know, advertising effect = advertising content × media. When formulating advertising strategy, the advertisers have regarded media’s full effect as an important basis for advertising decision-making. Recently, the United States Landes first half of 2013 provincial satellite TV network monitoring results show that: in the first half of last year’s channel, 701 files, news, interview category TV section microblogging referral volume of a total of 196 million, of which also Only 35 file column microblogging mentioned more than 1 million, and this small part of the microblogging mentioned amount of about 176 million, accounting for nearly