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伴随着知识经济的快速成长,我国的市场环境发生着巨大的改变。因此经济竞争不再单单依靠资源,硬件技术等,而是对知识和信息的有效利用展现迫切的需求。在如今自由化程度高,全球化趋势明显,信息化快速发展的经济时代,对创新提出更高的要求。本文从现今经济时代的特征入手,从我国当今市场环境出发,总结创新营销可能出现的问题并提出解决方法。
With the rapid growth of knowledge-based economy, the market environment in our country has undergone tremendous changes. Therefore, economic competition no longer relies solely on resources and hardware technologies, but shows an urgent need for the effective use of knowledge and information. Nowadays, in an economic era with a high degree of liberalization, obvious trend of globalization and rapid development of informationization, higher demands are placed on innovation. Starting with the current market environment in our country, this article summarizes the possible problems of innovation marketing and puts forward the solutions.