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随着智能手机、平板电脑等带有应用程序的移动智能终端开始普及与流行,它逐渐成为了新的广告载体。与国内相比,国外移动应用广告模式相对成熟,产业链也逐渐细分,同时也为国内的移动应用广告产业提供了可借鉴的模式。从长远来说,移动应用广告也将因为其庞大的用户群以及精准的分析成为广告产业的新秀。以发展为主线,分析移动应用广告的发展趋势、国外成功移动应用程序发展模式,以期得到启示。
As mobile smart terminals with applications such as smartphones and tablets begin to become popular and popular, it has gradually become the new advertising carrier. Compared with the domestic, foreign mobile application advertising model is relatively mature, the industry chain has gradually broken down, but also for the domestic mobile application advertising industry can provide a model for reference. In the long run, mobile app ads will also become rookies in the advertising industry because of their large user base and sophisticated analytics. With development as the main line, we analyze the development trend of mobile application advertising and the successful development mode of mobile application abroad so as to obtain enlightenment.