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尽管每一款产品都有从导入期到成长期、成熟期,最终至衰退期的一个完整生命周期,但周期与周期不同,企业从某个特定产品中获得的经济利益也差异迥然。成功的生命周期管理需要准确地营销定位使产品在导入期便能够受到市场的认同,并用最短的时间度过成长期进入成熟期;在成熟期,经营者还需通过各种策略组合不断维持和强化产品的竞争优势,扩大产品的市场份额,并尽可能长久地将产品维持在成熟期,为新的研发计划争取时间;即便在衰退期,经营者也应最大限度地发挥产品的余热。
Although each product has a complete life cycle, from lead-in to growth, maturity, and ultimately to recession, the cycle and cycle are different and the economic benefits that a company derives from a particular product are also quite different. Successful life-cycle management requires accurate marketing positioning so that the product can be recognized by the market during the introduction period and mature into the growth period in the shortest time. In the mature period, the operators also need to maintain and increase their profitability through various strategic combinations Strengthen the competitive advantage of products, enlarge the market share of products, and maintain the products as mature as possible for as long as possible to gain time for new research and development plans. Even during the recession, operators should maximize the waste heat of their products.