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北京安贞医院洪昭光教授的健康讲座“润物细无声”地改变着电视观众的健康观念和生活方式。作为制作健康类节目的电视人,我们欣喜地看到健康节目有着广阔的收视市场需求,但令我们汗颜的是健康类节目中健康理念不足、不新,内容和形式都有很大的缺失。健康知识的传播,健康意识的培育,健康生活方式的提倡做得还不够好,未能满足更多观众的需要。一、想说爱你不容易随着人们对健康知识的渴求,电视人制作了各类健康节目,以直播、录播、专题、专栏、访谈等多种形式播出。如中央电视台就有《健康之路》、《中华医药》、《大话养生》三档关于健康的节目;湖北电视台在1000～2005年每天直播的《健康俱乐部》节目;北京电视台生活频道有《健康生活》和《专家门诊》;重庆电视台有《健康人生》;河北电视台有《健康广场》;陕西电视台经济生活频道有《生活
Professor Hong Zhaoguang Beijing Anzhen Hospital health lecture “moisten things silently ” to change the television viewers health concept and way of life. As a television producer who produces health programs, we are delighted to see that health programs have a huge demand for the viewing market. However, what makes us shamelessly is that the concept of health in health programs is inadequate, new, and has a great lack of content and form. The spread of health knowledge, the cultivation of health awareness and the promotion of healthy lifestyle are not good enough to meet the needs of more audiences. First, want to say that you love is not easy With people’s desire for health knowledge, television produced a variety of health programs, live, broadcast, special topics, columns, interviews and other forms of broadcast. Such as CCTV has “healthy way”, “Chinese medicine”, “big talk health” three files on the health program; Hubei TV station in 1000 to 2005 every day, “Health Club” program; Beijing TV channel life “health Life ”and“ outpatient clinic ”; Chongqing television has a“ healthy life ”; Hebei TV station“ Health Plaza ”; Shaanxi television economic life channel" life