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质量问题引发的信任危机是大众在美国的噩梦,时至今日它仍未从中摆脱。近日,大众集团宣布任命斯蒂芬·席勒(Stefan Schüller)为美国市场大众和奥迪品牌质量负责人,接替7月1日退休的马克·特拉恩(Marc Trahan)。1954年出生的特拉恩为大众效力35年。1980年代后半段,大众和奥迪品牌在美国质量问题频出,销量暴跌,导致其连续数年徘徊在退出美国市场的边缘。席勒担任美国质量总监期间,成功削减大众和奥迪的保修成本,一定
The crisis of confidence triggered by quality problems is a nightmare for the general public in the United States and it has yet to emerge from it. Volkswagen recently announced the appointment of Stefan Schüller as head of quality for the U.S. public and Audi brands, replacing Marc Trahan, who retired on July 1. Traun was born in 1954 for the general public for 35 years. In the second half of the 1980s, Volkswagen and the Audi brand were frequently experiencing quality problems in the United States, and their sales plummeted, leaving them hovering for several years on the verge of withdrawing from the U.S. market. Schiller succeeded in cutting the cost of warranty for Volkswagen and Audi during his time as US Quality Director,