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图形、文字、色彩是平面设计的三大要素,其中文字的编排设计在平面设计中所占位置举足轻重。与其他设计元素配合良好的文字编排设计能使平面设计作品更加具有整体性、新颖感,而且能够便于受众更好的理解作品所要传达的信息与内容。优秀的平面设计作品不仅能够准确的传达信息,而且要切合受众的心理特征,能与之产生情感上的共鸣,从情感化的角度体现设计作品的人文精神。本文以平面设计中文字编排的“情感化”设计为切入点,将其作为研究方向,分别从文字编排的字体选择、字距、段距、造型、结构等方面进行分析探讨。
Graphics, text, color is the three major elements of graphic design, text layout design which occupies a pivotal position in graphic design. Works well with other design elements, the layout design can make the graphic design works more holistic, novelty, and can help the audience to better understand the work to convey the message and content. Excellent graphic design works can not only convey information accurately, but also meet the audience’s psychological characteristics, can have emotional resonance with it, and reflect the humane spirit of the design work from the emotional perspective. This paper takes the “emotion” design of Chinese text layout as a starting point, and takes it as the research direction, from the aspects of font selection, kerning, kerning, modeling and structure of text layout.