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陕西世瑞医药科技公司是一家较有实力的医药保健品销售企业,2000年上马 Z 项目,经过长期筹备调研,公司形成以下认识:Z 项目目标市场容量巨大,且无全国性强势品牌;产品疗效确切,又是民族老药,便于宣传和市场操作;产品价位极具竞争力;同时,公司在行业经销商中具有一定的感召力,有望迅速建立分销网络。2001年3月份,公司制作了全套营销策划案,并于同期展开招商工作。企业先后召开了
Shaanxi Shirui Pharmaceutical Technology Co., Ltd. is a more powerful medical health care products sales company launched in 2000 Z project, after long-term preparation of research, the company formed the following understanding: Z project target market huge capacity, and no national strong brand; product efficacy Exactly, but also the old drugs for nationality, to facilitate publicity and market operations; product price highly competitive; the same time, companies in the industry dealers have a certain appeal, is expected to quickly establish a distribution network. March 2001, the company produced a full set of marketing planning case, and started the investment work in the same period. Enterprises have held