重庆电视台2005年初设定的整合营销沟通思路,经过一年的实践,颇具成效。2005年,重庆电视台广告经营中心顺利完成5亿元的广告经营任务,比2004年增长20%,其中卫视频道广告创收上涨50%,其持续不减的增长势头受到业界广泛关注和赞扬。在媒体品牌建设上,“麻辣中国”的定位和理念已 Chongqing television station set in early 2005 integrated marketing communication ideas, after a year of practice, quite fruitful. In 2005, the advertising business center of Chongqing Television Station successfully completed the advertising business of 500 million yuan, an increase of 20% over 2004. Among them, the revenue from satellite TV channels increased by 50%, and its sustained and unabated growth has drawn wide attention and praise from the industry. In the media brand building, “Spicy China” position and concept already