商品推销工作,是企业供、产、销三大环节中的重要一环,是经营决策的核心。企业产值、利润等经营目标要在产品售出后才能实现。马克思说过:“生产表现为起点,消费表现为终点,分配和交换表现为中间环节”。①商品销售是分配交换的主要渠道。倘若渠道不畅,流通受阻,则必然出现产需脱节,物资和资金积压,影响企业的经济效益,也影响人民消费的需要, The marketing of goods is an important link in the three major links of supply, production and sales of enterprises, and is the core of business decision-making. Business goals such as production value and profits must be realized after the products are sold. Marx said: “Production performance as a starting point, consumption performance as the end, distribution and exchange performance as intermediate links ”. 1 Product sales are the main channel for distribution exchange. If the channels are not smooth and circulation is hampered, there will inevitably be a disconnection between production and demand, a backlog of goods and capital, an impact on the economic efficiency of enterprises, and also a need for people’s consumption.