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随着改革开放的不断深入,人们生活水平和文化素质的提高,住房条件的逐渐改善以及消费观念的更新,家具消费也在发生着根本性的变化。人们对家具品牌的认识也由浅入深,由表及里地逐步形成。家具是上海迅速发展的一个行业,1999年上海家具销售总额突破40亿元,预计今年上海家具需求将首次突破100亿元。这无疑会给家具行业带来新的商机和活力。尤其是近几年来,上海已成为世界家具的集散地,中西文化的交融点,更是国内外商家抢滩的热点,新的一轮家具市场大竞争不可避免。
With the continuous deepening of reform and opening up, the improvement of people’s living standards and cultural quality, the gradual improvement of housing conditions and the renewal of consumer attitudes, furniture consumption is also undergoing fundamental changes. People’s understanding of furniture brands has also evolved from shallow to deep. Furniture is a rapidly developing industry in Shanghai. In 1999, the total sales of furniture in Shanghai exceeded 4 billion yuan. Shanghai furniture demand is expected to exceed 10 billion yuan for the first time this year. This will undoubtedly bring new business opportunities and vitality to the furniture industry. Especially in recent years, Shanghai has become the center of furniture distribution in the world, the blending point of Chinese and Western cultures, and it is also a hot spot for domestic and foreign businesses to catch up. The new round of furniture market competition is inevitable.