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逢年过节是保健品的传统销售旺季,尤其是春节前后。但不少实体药店近年一直持续这样的局面:在盘点春节前后几个月的营收时,发现传统渠道的保健品销量同比出现下滑,分析其中的原因,原来是被电商刮掉一大块。保健品网购比例高在健康类产品零售领域,保健产品一直占主导。粗略统计各大网络电商,热销品类以医疗器械、计生用品、美容保健品等为主,其中医疗器械除了血糖、血压测量仪,还有属于保健品各类按摩仪等。
Lunar New Year is the health care products sales season, especially before and after the Spring Festival. However, many substantive drug stores have been continuing this trend in recent years: During the months before and after the Lunar New Year’s Day, they found that the sales volume of health care products in the traditional channels showed a year-on-year decline. The reasons for this were analyzed. . High proportion of online shopping of health products In the field of retail of health products, the health products have always dominated. Rough statistics of the major online e-commerce, selling categories of medical equipment, family planning supplies, beauty care products, etc., of which medical devices in addition to blood glucose, blood pressure meter, there are various types of massage products such as health care products.