1994年,中国实行市场经济的第二年,出现在各大中城市的真维斯专卖店如同一个光鲜靓丽的二八女子,吸引了众多年轻人的目光。一件在当时看来无比时尚的牛仔裤要150元,这对于当时很多月收入不到200元的工薪族来说,是个天文数字。18年后的今天,国民收入大幅提高,而真维斯、佐丹奴等休闲品牌服饰却如同一个迟暮的老人,款式老旧的同时,价格还和十几年前一样,甚至更低。中国是服装大国,但从来不是服装强国。中国的服装行业尽管以各种低价取胜,却没有最宝贵的东西——品牌。 In 1994, the second year of China’s implementation of the market economy, the Zhenweisi boutiques that appeared in major and medium-sized cities were like a glamorous 28 women who attracted the attention of many young people. A pair of jeans that looked very fashionable at the time was 150 yuan, which was an astronomical figure for the wage earners whose monthly income was less than 200 yuan at the time. Today, 18 years later, the national income has risen sharply, and casual wear such as Jeanswest and Giordano is like a late old man. With the old style, the price is the same as it was a decade ago, and even lower. China is a big country in clothing, but it has never been a clothing power. Although China’s garment industry has won at various low prices, it does not have the most valuable thing - the brand.