一个典型的渠道是由上游供应商、制造商和下游分销商、终端用户组成的一个双向的链条,按照常理来说,组成渠道的各方应该成为一个利益共享的整体,但在当前中国不成熟、不规范的商业文化环境下,代表上游产业资本利益的制造商和代表下游商业资本利益的分销商好像命中注定就是一对冤家对手,彼此之间往往为了利益之争而口诛笔伐、甚至不惜翻脸为敌。尤其是在目前新兴超级连锁规模不断扩张,商业资本 A typical channel is a two-way chain composed of upstream suppliers, manufacturers, downstream distributors and end users. As a matter of fact, all the parties that make up the channel should become a whole of benefit sharing. However, at present, China is immature , Non-standard commercial and cultural environment, the representative of the upstream capital interests of industrial manufacturers and representatives of downstream commercial capital interests of the distributor seems destined to be a pair of enemy opponents, each other often vocal opposition to the fight against each other, even at face to face enemy. Especially in the current emerging super-chain scale continues to expand, commercial capital