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电力行业由于自身的垄断性使其忽视了电力营销的策略,使得中国电力营销市场与供电企业管理的组织体系不相符合。在电力行业市场化的发展进程中,电力行业必须积极行动起来,了解掌握市场动态,积极优化营销方案,掌握行业状况,以便稳健经营。本文从电力营销供求规律的角度,简要分析了电力营销的策略,探讨了电力供求规律和电力商品供需平衡,希望对我国电力事业快速稳定地发展起到积极地作用。
Due to its monopoly power industry, the power industry neglected the strategy of power marketing, making the power marketing market in China inconsistent with the organizational system of power supply enterprises. In the process of marketization of the power industry, the power industry must take the initiative to understand and master the market dynamics, actively optimize the marketing programs and grasp the status of the industry in order to operate soundly. From the perspective of the law of supply and demand of power marketing, this article briefly analyzes the tactics of power marketing, discusses the law of power supply and demand and the balance between power supply and demand, and hopes to play an active role in the rapid and stable development of power industry in our country.