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雅芳将公司价值、愿景和社会责任最终与顾客价值联系在一起,用社会责任营销演绎了“人品即品牌”的神话故事。如果说“攻城其下,攻心其上”“不战而屈人之兵”的营销战略堪称营销的最高境界,那么社会责任营销则是宝塔上的明珠。雅芳用社会责任营销演绎了“人品即品牌”的神话故事。雅芳将公司价值、愿景和社会责任最终与顾客价值联系在一起,使其企业价值和社会责任达到健康的平衡。雅芳这种通过营销活动来支持社会公益事业的发展,是一个很伟大的选择,也值得国内品牌揣摩借鉴。
Avon will be the company’s value, vision and social responsibility ultimately linked with the customer value, with social responsibility marketing interpretation “character is the brand ” myth. If you say “under the siege, the heart of it” “” “no war and people ” marketing strategy called the highest level of marketing, then social responsibility marketing is the pearl on the pagoda. Avon with social responsibility marketing interpretation “character is the brand ” myths. Avon ultimately links corporate value, vision and social responsibility to customer value to achieve a healthy balance between corporate value and social responsibility. Avon this marketing campaign to support the development of social welfare, is a great choice, but also worth the domestic brand try to figure out.