《IT时代周刊》许多公司都清楚创新的重要意义。现在,使用创新管理方法的企业正急剧增加,而一些走在前列的企业证明,通过广泛且系统的方法,可以有效地处理创新带来的问题。当艾伦·G·拉弗莱于2000年成为宝洁总裁时,他肩负着公司每年利润必须大幅增长的使命。拉弗莱清楚地意识到,自己必须带领公司在研发、市场、制造、分销产品上进行创意改革。他的主要变革行动,最重要的 Many companies in “IT Times” are aware of the importance of innovation. Today, companies that use innovative management methods are rapidly increasing, and some companies that are at the forefront have proven that through a broad and systematic approach, the problems posed by innovation can be effectively addressed. When Alan G. Lafley became President of P&G in 2000, he shouldered the mission of a company that must make substantial profits every year. Lafleury is clearly aware that he must lead the company in creative innovation in R&D, marketing, manufacturing, and distribution. His main change initiative, the most important