英语广告在开拓国外市场、创造企业财富方面,有着十分巨大的作用,特别是对努力走向国际的中国企业而言。在全球化的时代背景下,许多来自世界各国的跨国公司更是将中国视为重要的发展市场,而把英文广告译成中文则是其促进本地化的策略之一,因而英文广告的翻译十分重要。 English advertising in the development of foreign markets, creating business wealth, has a huge role, especially for the efforts of Chinese enterprises to go international. In the era of globalization, many multinational corporations from all over the world view China as an important market for development. To translate English advertisements into Chinese is one of the strategies for promoting localization. As a result, the translation of English advertisements is very much important.