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该专著站在旅游学科的前沿,科学研判了旅游的发展趋势,运用旅游产品开发的最新理论和实践成果,从旅游产品分析入手,层层剥茧抽丝,逐步深化,形成了比较完整的理论体系,原则性较强,研究难度较大,研究方法突出了创新性,提出了诸如旅游者行为分析、旅游产品开发的“四项”原则、“五点”法则、“四为”理念等一些具有创新性的观点,特别是把创新、创意、创造作为旅游产品开发的永恒主题,使该部专著具备了视角新、内容新、方法新的
The monograph at the forefront of tourism disciplines, scientifically judged the development trend of tourism, tourism product development using the latest theory and practical achievements, starting from the analysis of tourism products, layers of cocoon spinning, and gradually deepen and formed a relatively complete theory System, principle is strong, research is more difficult, research methods highlight the innovative, put forward such as the behavior of tourists, the development of tourism products “four ” principle, “five ” As the concept of "some innovative ideas, especially the innovation, creativity, creation as the eternal theme of the development of tourism products, so that the monograph with a new perspective, new content, new methods