我国轿车生产企业经历了1996年的苦苦挣扎，今年在国家宏观经济继续实行“适度从紧”政策，轿车市场仍然是卖方下场．市场竞争是产品品种、价格、质量和售后服务等全方位的竞争。一季度全国共生产轿车11．14万辆，1996年同期产量是9.22万辆，销售轿车10．9万辆、产销率为97.84 China’s car manufacturers experienced a struggling in 1996, this year continued to implement the macroeconomic policy “moderate tight” policy, the car market is still the seller end. Market competition is product variety, price, quality and after-sales service and other all-round competition. In the first quarter, a total of 111,400 cars were produced in the country. In the same period of 1996, the output was 92,200 units with a sales volume of 109,000 cars, and the sales rate was 97.84