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2007年,一家只有3名员工、名不见经传的小型电子游戏公司,在美国旧金山成立。谁也没有想到,接下来的4年,它经历了火箭般的增长——它的雇员从3个增长到超过2000个,工作室从1个变成13个,用户遍布全球166个国家,每个月的活跃用户总数超过2.7亿人,4年内创造的总收入超过15亿美元。它的成功颠覆了电子游戏业的既有格局,让有20年历史的暴雪娱乐和29年历史的电子艺界成为游戏迷眼中的“浮云”。它就是Zynga(这个名字来源于创始人平卡斯养的斗牛犬Zynga,公司Logo中也有这只斗牛犬的“身影”)。如今,这家公司正寻求在纳斯达克上市,拟融资10亿美元。一场Web2.0时代的梦想正在上演。
In 2007, a little-known small video game company with just three employees was founded in San Francisco, USA. No one ever imagined that for the next four years it had undergone a rocket-like growth - its workforce grew from 3 to more than 2,000, its studios changed from 1 to 13, and its users spread over 166 countries around the world The total number of active users in a month exceeded 270 million and the total revenue generated in four years exceeded US $ 1.5 billion. Its success has subverted the existing structure of the video game industry, making the 20-year-old Blizzard Entertainment and the 29-year-old Electronic Arts become the “cloud of clouds” in the game’s eyes. It’s Zynga (the name comes from Zynga, the bulldog dog owned by the founder Pincus, and the Bulldog’s “figure” in the company’s Logo). Today, the company is seeking a listing on the Nasdaq, with a proposed $ 1 billion financing. A dream of Web2.0 era is staged.