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使用人体或其局部特写作为广告画面主体在目前广告中较为常见,这些广告利用人体语言或以美丽诱惑,或以修辞寓意,或以“性”暗示,以不同方法达到吸引受众、助其记忆、促其购买的效果。但广告中的人体语言的意义不是固定的,它需要和产品、产品的特点与个性结合,更需要和能理解它的受众结合,如此才能实现其实际价值。
Using the human body or its partial close-up as the main body of the advertisement screen is more common in the current advertisements. These advertisements use the human body language or beautiful temptation, or rhetorical implication, or “sex” implication, to reach different audiences in different ways to help them Memory, promote their purchase effect. However, the meaning of body language in advertisements is not fixed. It needs to be integrated with the characteristics of products and products, and more needs to be integrated with its audience so that its actual value can be realized.