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随着市场经济环境的改变,中国在旅游市场经济营销中也发生了较大的变化。如今不少旅游规划工作缺少对市场的研究内容,营销规划不够完善,影响着中国旅游业的发展。所以,本文通过对区域旅游市场营销中目前面临的问题与挑战进行分析探究,从而对市场营销规划提出相应的策略,建构合理的区域市场营销规划模式,从而提高区域旅游的更快发展。
With the change of the market economy environment, great changes have taken place in China’s tourism market economy marketing. Nowadays, many tourism planning work lacks the research content on the market and the marketing planning is not perfect enough, which affects the development of China’s tourism industry. Therefore, by analyzing the current problems and challenges in regional tourism marketing, this paper puts forward corresponding strategies for marketing planning and constructs a reasonable regional marketing planning mode to improve the rapid development of regional tourism.