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版式不是报纸的“附件”,而是相对独立的报纸语言。版式设计的目的是用最佳方式处理和烘托程度不同的信息。《精品购物指南》作为一张在京城独占鳌头的都市生活信息服务类的报纸,它在版式设计上也有着与众不同的视觉语言。色块——吸引读者眼球的首先是它的封面设计。封面设计具有整张报纸的灵魂性作用。报纸市场零售量某种程度上是由中折线以上的编排决定的,我们称之为“5秒钟效应”。即读者上报摊,5秒钟之内决定该购买哪张报纸。虽然《精品购物指南》的封面也没有跳出美女的俗套,但其大胆、协调的色块运用还是显出它的与众不同。除了封面以外,其内版也都运用了各不相同又和谐统一的色块来强化版面的
The format is not an “attachment” to the newspaper, but a relatively independent newspaper language. The purpose of layout design is to use the best way to handle and contrast different degrees of information. As a newspaper in the city’s urban lifestyle information service, The Boutique Guide also has a distinctive visual language in typography. Color blocks - the first to attract the reader’s eye is its cover design. Cover design has the soul of the entire newspaper role. The retail volume in the newspaper market is to some extent determined by the arrangement above the mid-line, which we call the “5-second effect.” The reader reported to the booth, within 5 seconds to decide which newspaper to buy. Although the cover of the “boutique shopping guide” did not jump out of the stereotypes of beauty, but its bold, coordinated use of color or show it’s different. In addition to the cover, its internal version also use a different and harmonious unity of color to strengthen the layout