渠道政策主要包括总代理商渠道政策,地区代理商渠道政策、二批商代理政策、终端零售商政策以及首批进货政策、淡季打款政策、招商政策等。不同行业,不同层级,不同时间,不同区域,不同规模的渠道,对于渠道政策关注焦点完全不同,渠道政策差异也十分巨大。如耐用消费品渠道政策与快速消费品渠道政策差别就很大,不仅如此,产业利润结构对渠道政策影响也是非常巨大。不 Channel policies include the general agent channel policy, the regional agency channel policy, the second batch of business agent policy, the terminal retailer policy and the first purchase policy, off-season play money policy, investment policies. Different industries, different levels, at different times, different regions, different sizes of channels, the focus of the channel policy is completely different, the channel policy differences are also huge. Such as consumer durables channel policy and fast moving consumer goods channel policy difference is great, not only that, the industrial profit structure of the channel policy is also very huge impact. Do not