论文部分内容阅读
新产品刚开始卖得火爆,大家都会注重质量、安全等方面。随着行业的发展和成熟,越来越多的竞争者开始出现,市场的争夺就开始变得多元化,售后、价格等因素又转化成为竞争的主旋律。市场争夺战中,“薄利多销”也是制胜的有力武器之一。市场上同类型产品增多,竞争激烈时,采用薄利多销、降本让利策略,可争夺同类产品的顾客,提高自身产品的覆盖率、辐射率和市场占有率。
New products have just started selling hot, everyone will focus on quality, safety and so on. With the development and maturation of the industry, more and more competitors begin to emerge, market competition begins to diversify, and factors such as after sales and prices turn into the main theme of competition. Market battle, “puerile ” is also one of the powerful weapon to win. The same type of products on the market increased, the competition is fierce, the use of small profits but quick turnover, cost reduction tactics can compete for similar products customers, improve their product coverage, emissivity and market share.