厦门自古商贸繁荣,知名老品牌众多,近年来商标遭恶意抢注的现象时有发生。当地工商部门充分发挥职能优势,积极实施商标反抢注策略,切实保护地方传统特色品牌。“同安封肉”商标的成功注册与发展便是其中最典型的一例。一、“同安封肉”传承千年在闽南地区,“同安封肉”是一道妇孺皆知的名菜,迄今已有一千多年的历史。据福建省《同安县志》记载:五代后 Since ancient times, Xiamen commerce and prosperity, many well-known old brand, trademark abuse in recent years, the phenomenon has occurred. The local industrial and commercial departments give full play to their functional advantages and actively implement the anti-regressive trademark strategy to effectively protect local traditional brand names. “Tongan seal meat ” trademark registration and development is one of the most typical example. First, “Tongan seal meat ” Spread thousands of years in southern Fujian Province, “Tongan sealed meat ” is a well-known dishes, so far have a history of more than a thousand years. According to Fujian Province, “Tongan County,” records: Five generations later