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山西省左云县委党校岳维人老师来信说:‘贵刊封二、封三、封底为什么全是广告?尽管广告可以赚钱,但不能为了追求经济效益,而不顾社会效益,辜负了广大读者的热望。扩大贵刊的社会影响、增加发行量,不是比占杂志的版面做广告更好吗?’这位读者的意见是有一定代表性的,曾经也有一些读者提出类似问题,他们认为电视、电台、杂志、报纸等媒介刊播广告,无非是为了挣钱,与媒介本身的宣传教育作用并无必然联系。是这样吗?
Yue Zuoren, a member of the Party School of Zuo Yun County, Shanxi Province, wrote in a letter: ’Your cover is sealed by two, and the cover is three. Why are the back cover all advertisements? Although advertisements can make money, they can not live up to the general public’s needs Looking hope. Is not it better to advertise the social impact of the issue and to increase its circulation than it is to occupy the magazine? "The opinion of this reader is somewhat representative. Some readers once made similar questions. They think that television, radio, Magazines, newspapers and other media broadcast advertisements, nothing more than to earn money, and the media itself does not necessarily affect the publicity and education. Is that right?