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在美国,无论是超级市场还是购物中心的老板们绝不会放过利用电视做广告的机会,常常是一部约半小时的电視剧,起码要穿插进一刻钟的广告.其广告的繁多及形式的奇巧真可谓到了无与伦比的地步. 除了利用电视做广告,各地的超级市场和购物中心,每周二或周三就将下一周商场里的价目表通过邮局送到千家万户.这些报紙通常是以图代文,五颜六色,特别是对其中某几样大降价商品则用醒目的方式标明.此外,在这种报纸上还总全印上二、三种优惠券,凭此券
In the United States, the bosses of supermarkets and shopping malls will never miss the opportunity to use television to advertise. It is often a half-hour drama, at least for a quarter of an hour. It’s advertising. The variety and form of kitsickness can be described as unsurpassed. In addition to using television for advertising, supermarkets and shopping centers around the world, every Tuesday or Wednesday, the price list at the mall next week is sent to millions of households through the post office. These newspapers Usually in the form of text, colorful, especially for a number of large price reduction products are marked with a bold way. In addition, in this kind of newspaper is also always printed on two or three kinds of coupons, with this coupon