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当我审完《中国广告》2017年第一期的最后一页文稿,忽然意识到一个事实:我们曾经付出那么多的2016即将成为历史。一年,感觉如风驰电掣般过去,却留下满地的印象与感慨。但如果要集中谈一个感受,那应该是“呼唤初心”。2016年伊始,杂志就紧张筹办三月的中国广告与品牌大会,面对层出不穷的数字化热点,我们提出了“下一个引爆点”的广告语。后来,在同叶茂中等创意大咖的沟通中,我们共同想到了一个问题,在大家不懈追逐热点的过程中,广告还有没有永恒价
When I finished reviewing the last page of the first issue of the “Chinese Advertising” 2017, I suddenly realized the fact that what we have been spending so much for 2016 is about to become history. One year, feeling like a quick match, but left a land of impression and emotion. But if you want to focus on a feeling, it should be “call early mind ”. From the beginning of 2016, the magazine was busy preparing for the March China Advertising and Brand Conference. In the face of an endless stream of digital hot spots, we proposed the slogan “Next Tipping Point.” Later, with Ye Mao Zhong creative large coffee communication, we all think of a problem, in the process of relentless pursuit of hot spots, there is no advertising eternal price