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视错觉作为一种特殊的图形呈现手法,更容易吸引受众的注意,从而达到传达信息的目的,这与视觉传达设计的目的不谋而合,所以将视错觉应用到视觉传达设计中是一种必然的趋势。文章从分析视错觉的定义入手,发掘了视错觉在招贴设计中的诸多内涵,总结视错觉在招贴设计中的应用方法,旨在如何巧妙地利用视错觉原理为招贴设计创新寻求突破,增加作品的独特魅力。
As a special graphical presentation, optical illusion is more likely to attract the attention of the audience to achieve the purpose of conveying information, which coincides with the purpose of visual communication design, so the application of optical illusion to visual communication design is a kind of Inevitable trend. Starting with the analysis of the definition of illusion, the article explores many connotations of illusion in poster design, summarizes the application of illusion in poster design, and aims to cleverly use the principle of illusion and illusion to seek a breakthrough for poster design innovation and increase works The unique charm.