当电视问世不久,一些肥皂厂商发现利用电视宣传、推销其产品比其他广告更有效。但是时间一长,干巴巴的广告不仅不能吸引观众,甚至使观众感到厌烦。而这些肥皂厂商又不愿放弃电视广告,于是想出个新招,给电视台一笔重金,让其出高价聘请剧作家编写故事情节动人的剧本,然后构成多集电视剧,逐日在电视节目中播放。播放过程中,把肥皂广告再巧妙地加进去。这 Soon after the advent of television, some soap manufacturers found it more effective than others to promote their products on television. But over time, dry advertising not only failed to attract the audience, or even annoy the audience. And these soap manufacturers do not want to give up TV ads, so come up with a new tactic, to give television a large sum of money, so that they hired high writers to write the story of the story moving, and then constitute a multi-episode TV series, and daily broadcast on television programs . Play process, the soap ads then cleverly added. This