前瞻观点:2008年的北京奥运会将加深中国企业和消费者对体育经济重要性的认识,从而使体育商业和营销得到更大的发展空间。体育营销与传统营销的不同之处在于,它会给品牌带来成本效益和整合的行销平台,并与消费者建立情感联系,越来越多的跨国公司和品牌会认识到这一点,并借此进军中国这个世界上最大的消费市场。 Prospective point of view: 2008 Beijing Olympic Games will deepen the Chinese enterprises and consumers on the importance of sports economy awareness, so that sports business and marketing get more room for development. The difference between sports marketing and traditional marketing lies in that it will bring cost-effective and integrated marketing platform to the brand and establish emotional connection with consumers. More and more multinational corporations and brands will recognize this. This into China, the world's largest consumer market.