大凡成功的报道,如果把从总编辑到某个记者、某个编辑所做的具体努力抽象化,那么,在报道的背后有没有一只无形的大手在推动它呢?我认为是有的,那就是思路。思路这个词,凡是和文字打交道的人都非常熟悉,记者和编辑也常常提起文章思路和报道思路的问题。但是我认为,应该给思路这个概念补充更加深刻的内涵。它不应该仅指某一个人的一种孤立的想法,而应该是一个新闻媒介在某一个特定时期中明确的指导方针。如果把具体的报道比作演员,思路就是导演;如果说具体的报道是物质,那思路就是灵魂。有一段时间,新闻界评价经济日报时,曾经非常喜欢用“点子”这个词,后来,使用频率渐渐低下 In the most successful report, if we abstract the specific efforts made by the editor, the reporter, and an editor, is there any invisible hand behind the report to promote it? I think there is, That is the idea. The word ideas, who are all very familiar with the text dealing with people, reporters and editors are often raised the article thinking and reporting ideas. However, I think that the concept of thinking should be supplemented by more profound connotations. It should not only refer to an isolated idea of ​​one individual but should be a clear guideline for the media at a given time. If the specific reports than the actor, the idea is the director; if the specific report is material, that train of thought is the soul. For some time, when the press evaluated the Economic Daily, it used to like the word “idea”. Later, the frequency of use gradually dropped