图书推销漫议○雁阁大力开展图书推销活动，既能提高市场占有率，又能提高发行质量。因此，必须增强推销意识，深入开展推销活动，努力实现图书的价值和使用价值。１图书推销的准备（１）熟悉书籍的内容。发行员要推销书，在书籍与读者之间架起鹊桥，首要的条件就是要熟知... Book Marketing Proposition ○ Yan Ge vigorously carry out book sales activities, both to improve market share, but also improve the quality of the issue. Therefore, we must enhance marketing awareness, carry out marketing activities in depth, and strive to achieve the book value and use value. 1 book sales preparation (1) familiar with the contents of the book. Publishers want to sell books, set up magical bridges between books and readers, the most important condition is to be familiar ...